The Corporate Battle For the Cable News Network Reveals The Extent to Which Broken US Media Now Is.

This past Thursday night, while unconfirmed reports spread about an incident at Brown University, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

Although it is by no means a perfect news source, her statement resonated for a lot of people. It stands as one of the outlets where there exists grounded and generally dependable reporting – notably during crises such as the one unfolding near a New Hampshire storage facility.

A Vulnerable Situation During a Business Battle

However CNN, now four and a half decades old, finds itself in a precarious situation as two massive media corporations compete for ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a major game of mergers and acquisitions, rather than as a question of what helps the news-consuming public.

“This is yet another example of the profound systemic issues with origins in many years of governmental choices,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The debate about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a larger point.

“It gets presented as a financial tale with powerful individuals as the central actors, but there is scant discussion of the public interest,” Pickard added.

The Complicating Layer: The Former President

The CNN scenario is complicated by Donald Trump’s views about a network he has long portrayed as perhaps his primary “fake news” antagonist.

Think back to the shouts of “CNN sucks!” at his rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.

Trump now claims that the network requires new ownership. You can read that as ownership that will shield him from criticism and scrutiny. That is part of why he appears to favor Paramount Skydance, which has made a hostile bid.

There is a basis to favor that company more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that historic news network.

A Possibility of Continued Instability

Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a separate entity. That would be a relief to many at the network, but it’s hardly a secure position. That arrangement could position CNN for another sale. It never ends.

In the view of Timothy Wu, much of this is against the law, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should block both deals.

“Each proposed deal would be bad for the country, and both should be challenged by regulators,” Wu argued.

The Bigger Problem and a Potential Solution

Whatever happens in this situation, the bigger problem endures.

“The present media landscape is a very system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard emphasized. Government actions – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and revised policy decisions can fix it.

Is this likely in an era where the head of the FCC won’t even affirm that the agency is independent? Reform is a distant prospect now, but that is not to say it will be impossible forever.

Initiatives that support independent news organizations, reinforce local journalism, subsidize public media, and prohibit the accumulation of media power in very few hands are within reach – they are necessary for a robust democracy.

When it comes to media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be tools in the latest merger game.

Michael Martinez
Michael Martinez

A seasoned gaming analyst with over a decade of experience in casino strategy and digital entertainment trends.