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TikTok is introducing a updated setting that permits them to lessen the quantity of AI-created videos appearing in their feeds. This step comes as the company disclosed that it now features in excess of 1 billion AI-generated clips.

Testing and Rollout

The update is undergoing trials over the next few weeks before a global release. This advancement aligns with a surge in AI content, driven by recent AI video creators.

AI Content on Other Platforms

It has been noted that almost one in 10 of the most rapidly expanding content creators on a popular video site only show content made by AI. A large amount of this output is classified as “AI slop”, a label for substandard, mass-produced content that is typically absurd or bizarre.

Based on user feedback that numerous viewers enjoy content made with AI tools, including digital art to educational videos, and we want to give people the ability to adjust the amount of that, according to their own preferences,” stated a company executive.

Scale of AI Content

The service shared that there are currently 1.3bn videos on its app identified as AI-generated. Overall, over 100 mn videos are submitted to the app daily, making AI content a minor portion of its total content library.

How to Adjust Settings

Viewers will be in a position to decrease or raise the level of AI content they watch by using the content preference option in the app and choosing AI-made media. Additional categories that are already be adjusted under the tool include politics, fashion, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s guidelines require users to label convincing artificially created content, and it prohibits harmful deepfakes of celebrities or crisis events. Any realistic artificial content that is without a tag can be removed under its terms of service.

Furthermore, the service will henceforth add an artificially created label to content made using its built-in AI features, or flagged by an collaborative effort for spotting content made by AI. This step is intended to help prevent users from attempting to evade the tagging system.

Educational Initiatives

The company is additionally establishing a $2m educational fund for experts and groups to develop informative material about using AI responsibly. This program will benefit educational bodies specializing in training programming and robotics.

Platform Protection

The video-sharing app has justified its moderation strategy, amid debate over proposals to make redundant numerous safety staff in the UK. TikTok is expected to reduce a significant number of roles in its trust and safety team in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead explained that staff-based oversight would still have a role, but AI can protect employees by eliminating the most harmful content before it gets reviewed by humans. The platform announced a 76% decrease in explicit and harmful content seen by safety staff over the previous year due to reliance on its AI tools.

It is vital to combine staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is making a difference process content quickly.”